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Bon Jovi D.C. Show Goes Wireless
Bon Jovi's Dec. 17 show at Washington, D.C.'s MCI Center will become the live first full-length concert streamed via Sprint's wireless video delivery system.
The carrier's customers with Sprint TVSMmultimedia devices and subscibers of Sprint MobiTV will have access to the event free of charge on Sprint TV channel 33 in the "music video" category. Sprint PCS Vision subscribers can see the concert for the cost of standard data access charges.
Sprint is the title sponsor of the U.S. leg of Bon Jovi's Have a Nice Day tour, which opened Nov. 2 in Des Moines, Iowa. Dates are on the books through a March 11 show in Las Vegas; a European leg of the tour opens May 13 in Dusseldorf.
As part of the sponsorship relationship, Sprint customers with Power Vision phones have access to exclusive Bon Jovi content and full digital tracks via the Sprint Music Store.
"The relationship with Sprint not only puts our music in the palm of fans' hands through full-track music downloads and ringers, but now gives them an exclusive opportunity to experience a live Bon Jovi concert," Bon Jovi manager Paul Korzilius, says. "And because this is a sold-out tour, thatТs the next best thing to having a physical ticket."
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